Your Brain Is Your Biggest Asset- Protect It With Movement

Hi there,

If you're an entrepreneur or CEO, your brain is your biggest asset.

Not your calendar. Not your strategy deck. Your brain.

And yet, movement is often the first thing sacrificed when life gets busy.

Here's what most people don't realize:

The Science: BDNF Is Fertilizer for Your Brain

Exercise increases BDNF - a protein that acts like fertilizer for your brain.

BDNF improves:

• Focus

• Memory

• Learning

• Resilience under stress

In other words, movement doesn't just keep you healthy. It keeps you sharp.

What Happens When Movement Disappears

When movement disappears, performance slowly erodes:

• Decisions feel heavier

• Stress feels louder

• Focus takes more effort

• Recovery never fully happens

Most leaders assume this is "just part of the job."

It's not. It's a missing input.

Peak Performers Know the Truth

The best performers don't rely on motivation.

They make movement non-negotiable.

Because peak performance isn't built by working harder - it's built by protecting the system that makes great decisions possible.

Your brain needs movement to produce BDNF. BDNF is what allows you to think clearly, decide quickly, and lead with confidence.

Skip movement long enough, and you're not just tired. You're operating without your competitive advantage.

This Week's Challenge

Protect one 30-minute movement session like it's a board meeting.

Walk. Lift. Dance. Move.

Your brain will thank you.

Now, you can even find me on Instagram and on X

I read every message, and I love seeing what you're building for yourself.

Tee McConnell
Founder, The Human Side of Innovation™
Peak Performance by Tee